Fox News Continues to Dominate CNN and MSNBC. Liberals Can’t Figure Out Why.

cablenewslogos8252014As I peruse Political Websites and Facebook Pages, I have noticed that Liberal Posters really have a problem with Fox News. They cannot, for the life of them, figure out why CNN and MSNBC keep getting trounced in the Rating Wars by “Faux News”, as they feebly refer to the Cable News Leader.

Variety.com reports that

A busy week in news was a good one for Fox News Channel, which logged its second highest-rated frame of the year, but a weak one for MSNBC, which found itself deep in third place.

FNC, with several shows hitting 2014 highs, won in adults 25-54 and total viewers on both a primetime and total-day basis for Monday through Friday of last week. Tune-in was above average across the news board due to coverage of the protests in Ferguson and the murder of James Foley.

Looking at the Nielsen numbers, Fox News averaged 443,000 adults 25-54 in primetime to finish ahead of CNN(361,000) in the key news demo, with both networks more than doubling the tally of MSNBC (179,000). CNN had narrowly won in the demo on Monday and Tuesday, before Fox News asserted itself Wednesday through Friday.

In total-day numbers, FNC averaged 272,000, to 241,000 for CNN and just 106,000 for MSNBC.

The only week to rate higher for Fox News this year was the State of the Union frame in January.

As usual, it was no contest in total viewers, with Fox News (2.25 million in primetime, 1.26 million total-day) beating the combined tune-in of CNN (901,000 in primetime, 690,000 in total-day) and MSNBC (737,000 in primetime, 402,000 in total-day).

Among the highlights for Fox News was “The Kelly File” drawing its largest weekly demo audience of the calendar year (455,000), while “Hannity” had its most-watched week of the year (1.84 million) and its highest-rated demo performance to date in the 10 o’clock hour (421,000).  Daytime shows “Outnumbered” and “Happening Now” also hit some 2014 highs.

Why does Fox News keep kicking CNN’s and MSNBC’s hindquarters in the Ratings Wars?

It’s all boils down to a FAILURE TO COMMUNICATE, brought about by disparate political ideologies.

First, Let’s look at the make-up of our nation, in terms of political ideology.

Per gallup.com…

38% of Americans are Conservative.
34% of Americans are Moderate.
23% is Americans are Liberals.

These numbers prove that Conservatism remains the strongest political ideology in America, followed closely by Americans who consider themselves to be “Moderate”.

Liberalism remains the smallest (albeit most vocal) political ideology in America, still mired in the low 20s, in terms of that ideology’s percentage of our population.

The disconnect between CNN and MSNBC and the American Viewing Public occurs because the political ideology of the Main Stream Media is overwhelmingly Liberal.

A while back, the Media Research Center reported that:

In May 2004, the Pew Research Center for The People and The Press (in association with the Project for Excellence in Journalism and the Committee of Concerned Journalists) surveyed 547 journalists and media executives, including 247 at national-level media outlets. The poll was similar to ones conducted by the same group (previously known as the Times Mirror Center for the People and the Press) in 1995 and 1999. The actual polling was done by the Princeton Survey Research Associates.

KEY FINDINGS:

Five times more national journalists identify themselves as “liberal” (34 percent) than “conservative” (just 7 percent). In contrast, a survey of the public taken in May 2004 found 20 percent saying they were liberal, and 33 percent saying they were conservative.

The percentage of national reporters saying they are liberal has increased, from 22 percent in 1995 to 34 percent in 2004. The percentage of self-identified conservatives remains low, rising from a meager 4 percent in 1995 to a still-paltry 7 percent in 2004.

Liberals also outnumber conservatives in local newsrooms. Pew found that 23 percent of the local journalists they questioned say they are liberals, while about half as many (12 percent) call themselves conservative.

Most national journalists (55 percent) say the media are “not critical enough” of President Bush, compared with only eight percent who believe the press has been “too critical.” In 1995, the poll found just two percent thought journalists had given “too much” coverage to then-President Clinton’s accomplishments, compared to 48 percent who complained of “too little” coverage of Clinton’s achievements.

Reporters struggled to name a liberal news organization. According to Pew, “The New York Times was most often mentioned as the national daily news organization that takes a decidedly liberal point of view, but only by 20% of the national sample.” Only two percent of reporters suggested CNN, ABC, CBS, or NPR were liberal; just one percent named NBC.

Journalists did see ideology at one outlet: “The single news outlet that strikes most journalists as taking a particular ideological stance — either liberal or conservative — is Fox News Channel,” Pew reported. More than two-thirds of national journalists (69 percent) tagged FNC as a conservative news organization, followed by The Washington Times (9 percent) and The Wall Street Journal (8 percent).

Since Pew conducted their research, 10 years ago in 2004, the Liberal Political Bias, present in America’s Newsrooms, has steadily become worse, to the point of being unwatchable, due to their slavish devotion to the “First Post-Racial President”and their decidedly Liberal slant to every single news story, including the recent shooting of Strong Arm Robbery Suspect Michael Brown, and his Media Circus Funeral, yesterday.

The brilliant Conservative Economist, Dr. Thomas Sowell wrote,

…Perhaps the most remarkable feature of the world envisioned by today’s liberals is that it is a world where other people just passively accept whatever “change” liberals impose. In the world of Liberal Land, you can just take for granted all the benefits of the existing society, and then simply tack on your new, wonderful ideas that will make things better.

Liberal Ideas always cost taxpayer money…and they never make things better for the average American.

The Main Stream Media firmly believes that it is their job to serve as a Propaganda Arm for both the Democrats in Congress and President Barack Hussein Obama and his Administration, no matter how costly their programs might be to the American People.

President Ronald Reagan once famously said, 

It isn’t so much that liberals are ignorant. It’s just that they know so many things that aren’t so.

Which explains the gross overestimation by Liberal Cable News Channels of their own intelligence and potential popularity through their subjective coverage, aimed at a Liberal audience.

In clear and concise terms (in deference to any Liberals who may be reading this), the reason that Fox News kicks CNN’s and MSNBC’s hindquarters week after week, is because their programming and news-reporting philosophy more accurately reflects the political ideology of the average American.

When I was a Collegiate Radio News Director from 1978-1980, I made sure that the on-air staff, including myself, maintained our objectivity in our reporting.

In Main Stream Media Newsrooms now, 35 years later,  ideology has replaced objectivity.

And, that is why they fail.

Until He Comes,

KJ

 

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