“Morning Joe” Beats “Fox and Friends” in Morning Cable News Ratings…Actions Have Consequences

I’m so old that I remember when Fox News Channel was not a member of the Main Stream Media.

Newsmax.com reports that

MSNBC’s “Morning Joe” beat rival “Fox & Friends” in the morning cable news ratings for the first time since 2001 last week, AdWeek reported.

“Morning Joe,” hosted by Joe Scarborough and Mika Brzezinski pulled in an average 1.6 million total viewers for the week vs. 1.4 million for “Fox & Friends.”

The news comes amid amid a ratings slide for Fox News Channel in recent weeks after conservative viewers announced on social media platforms their displeasure with Fox coverage, culminating on election night Fox called Arizona for Joe Biden earlier than other news organizations and proclaimed Biden “president elect” along with other mainstream outlets while President Donald Trump continues his election challenges and states have yet to officially certify results.

“Republicans grew tired of being lectured and insulted by some of Fox News’ anchors,” Red State said, reporting on the news. “We’ve seen it with Chris Wallace, Neil Cavuto, and Sandra Smith (caught on a hot mic). More recently, we saw Leland Vittert lose his mind on a Trump surrogate. Republicans don’t need a news network that lies to them. They do need one that doesn’t needlessly insult them and their viewpoints.”

Red State noted that while Fox has lost views, Newsmax TV has seen a “ratings boom.”

According to the Old Testament Book of Proverbs,

Pride goeth before destruction and an haughty spirit before a fall.

That scripture has never been truer than in the case of Fox News.

Americans have noticed that Fox news has been traveling in a Liberal direction ever since Rupert Murch left the running of the channel to his sons.

There are more Liberal Pundits and Anchors on Fox News than there have ever been in its history.

And, those who were not known not known until recently to be Liberal, such as Steve Doocy, Sandra Smith, and Jedidiah Bila seem to be relishing the opportunity to drive away the audience which made Fox News Channel number one in the ratings for many, many years.

What is maddening to me is the fact that President Trump went out of his way to be kind to them, helping their ratings over the last four years through live phone calls and exclusive interviews, including one morning when he made a spontaneous appearance on “Fox and Friends”, consenting to a live on the spot interview with Steve Doocy.

So, why has Fox News repeatedly bitten the hand that feeds them?

Poor management.

The change in political viewpoint at Fox Bews has to be the worst marketing decision since “New Coke”.

And, just like New Coke, it has left a bitter taste in the mouths of a lot of Americans.

So, have the powers-that-be at FNC issued an apology yet for the mistake which has driven them to the bottom of the television ratings?

Heck no.

They just keep doubling down on stupid, like AOC at a MENSA Meeting.

Fox News not only jumped the shark…they are gleefully feeding the crocodile known as the Democratic Party, hoping that it will eat them last.

Their arrogance is exceeded only by their stupidity.

Until He Comes,

KJ

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