“Beer juggernaut Anheuser-Busch has seen its value nosedive nearly $5 billion since Bud Light’s polarizing partnership with transgender activist Dylan Mulvaney.
According to the Dow Jones Market Data Group, Bud Light’s parent company is down 4.7 percent and has lost about $4.56 billion in market cap since March 31.
The beer maker’s stock shed more than 1.5% on Wednesday alone. The stock was $66.73 per share on March 31 and closed at $63.38 on Wednesday.
An analysis on the matter was first published in the New York Post.
Mulvaney, a trans activist and social media influencer who gained prominence when given an opportunity to interview President Biden about LGBTQ issues in 2022, revealed earlier this month that the beer company sent packs of Bud Light with her face printed on the cans as part of an ad for the beer company’s March Madness contest and as a way to celebrate a full year of “girlhood.”
Mulvaney said the cans were her “most prized possession” on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign, but the pact was met with significant criticism.
Anheuser-Busch stock plummeting comes as country music singer John Rich said he pulled cases of Bud Light from his Nashville, Tennessee, bar as part of a boycott against Anheuser-Busch; conservative rocker Kid Rock used several Bud Light cases for target practice in a viral video; and there has been widespread backlash on social media while beer distributors are concerned.
Anheuser-Busch did not immediately respond to a request for comment about its stock. The company had previously stood by the decision.” (Courtesy FoxNews.com)
The “genius” behind the biggest marketing blunder since New Coke is a young chick who got her degree from Harvard.
By now, some of you are saying, “New Coke? What’s that?”
MSNBC.com has the story:
“It was early 1985, and the news was slowly leaking out: The Coca-Cola Co. was working on a new kind of Coke, a variation of a product that reached back through American history, a rejoinder to the emerging challenge from an upstart called Pepsi.
The company, already two years into taste tests and research, was working with the secrecy of a military operation.
Then on April 23, New Coke was launched with fanfare, including prime-time TV ads. Company Chairman Roberto C. Goizueta proclaimed New Coke “smoother, rounder yet bolder,” speaking of it more like a fine wine than a carbonated treat.
But public reaction was overwhelmingly negative; some people likened the change in Coke to trampling the American flag.
Soon people were hoarding cases of the old stuff. In June 1985, Newsweek reported that savvy black marketeers sold old Coke for $30 a case. A Hollywood producer, giving an old vintage its proper respect, reportedly rented a wine cellar to hold 100 cases of the old Coke.
On July 11, Coca-Cola yanked New Coke from store shelves.”
The “genius” has said in an interview that Bud Light’s image was too “fratty”, meaning members of college fraternities were its customer base and that base needed to be more “diverse” in order to increase its size.
She missed that one by a country mile, didn’t she?
This Harvard Chick overestimated her own intelligence like “the smartest people in the room” usually do.
She thought that the entire country was as “Woke” as the Northeast.
Just like the “Wokesheviks” at Disney, she had no clue that average Americans are still cherishing Traditional American Faith and Values and Far Left “Wokeness”, especially personified in the form of a freak like Mulvaney, fills them with revulsion.
Well, I hope that the European owners of Anheuser-Busch and the Harvard Chick learn a lesson from this.
Go Woke. Go Broke.
Until He Comes,
KJ
Kingsjester's Blog 