Remember the launch of Healthcare.gov?

It failed spectacularly.

So much so, that the Liberal Brain-trust (now, there’s an Oxymoron for you) decided that what they needed to smooth things over was a snappy advertisement, featuring a stereotypical 20-something year old nebbish, up in the living room from his Mom’s basement, sitting around in his footie pajamas, sipping hot chocolate, and talking about Obamacare.

Not unsurprisingly, that went over with the American public…about as well as New Coke did.

Now, another Liberal has had a brilliant marketing idea…and it will go down in flames like the Hindenburg.

And, apparently, I am not the only American who feels that way.

Dailymail.co.uk reports that

Twitter has ruthlessly mocked Starbucks campaign for the company’s new anti-racism campaign in which baristas talk to customers about race issues while serving their coffee.

One user tweeted, ‘I don’t have time to explain 400 years of oppression to you & still make my train’, while another pointed out, ‘y’all realize there are no coloured hands in the press photos right’.

A third speculated, ‘maybe Starbucks actually wanted to get people of all races & ethnicities to join hands and make fun’.

Corey duBrowa, the company’s Senior Vice President of Global Communications, was forced to delete his Twitter account, before re-activating it the next day. 

‘Last night I felt personally attacked in a cascade of negativity,’ he said in a post on Medium. ‘I got overwhelmed by the volume and tenor of the discussion, and I reacted’.

Staff at the 4,700 cafés across America now have the option to write ‘RaceTogether’ on cardboard cups, which is the slogan of a Starbucks anti-racism campaign.

It was hoped that customers who encounter the slogan on their coffee cup would be inspired to discuss the deeper issues affecting America, in an attempt to ‘create a more empathetic and inclusive society – one conversation at a time’.

But many customers found the campaign ‘patronizing’.

‘#RaceTogether is what happens when a 1%-er without any actual anti-racist education or training has a mid-life “white man’s burden” crisis,’ one user tweeted.

Another took a sarcastic approach, tweeting a picture of a white barista, with the message: ‘Here’s your macchiato! Let’s discuss the historic disenfranchisement of your people that has allowed me to prosper.’

The campaign was the brainchild of Howard Schultz, 61, the company’s boss, who has a track record of speaking out about contentious topics, from gay marriage to gun control.

His decision came in response to the escalating racial tension that emerged when grand juries failed to indict white police officers involved in the killings of Michael Brown, 18, in Ferguson, Missouri, and Eric Garner, 43, in Staten Island, New York.

Last year, Schultz travelled to Starbucks branches in the cities most affected by racial tension, including Los Angeles, St Louis, Chicago, New York, Oakland and Seattle.

Mr Schulz met about 2,000 Starbucks staff on the tour, and made contact with the rest of his 200,000 employees – 40 per cent of whom are from ethnic minority backgrounds – via a video address.

‘It’s an emotional issue,’ he said. ‘But it is so vitally important to the country.’

You know, when I first heard about this a couple of days ago, while driving in to work, I just about had a wreck.

The pompousness of the whole situation left me shaking my head in disbelief.

Being a political junkie, I tend to spend a lot of time on Political Facebook Pages, where I have borne witness to the Liberal Insanity, which is part and parcel of the divided nation which we have become under President Barack Hussein Obama (mm mmm mmmm).

I have noticed that Liberals, even though they still comprise only about 24% of our population, view themselves as the majority in this country.

This self-aggrandizement usually leads them to over-estimate both their gravitas and the popularity of their ideas….as is the case with Mr. Shultz.

Why would customers, rushing into Starbucks for a $5 cup of coffee, want to discuss their feelings concerning Race Relations in America with an $8 an hour college kid?

Let’s examine this scenario, shall we?

First off, the sheer hubris of the Starbucks CEO to believe that it is up to him to solve, what he perceives as being America’s “problem” with Race Relations, just floors me.

Modern American Liberals tend to believe that they are the most tolerant people that have ever walked the Earth, and, therefore, they believe themselves to occupy the “Intellectual High Ground” on every issue plaguing American Society.

Mr. Shultz is no exception.

However, there are several flaws in his grand scheme to school us ignorant, average Americans in how to get along with each other.

1. Such a heady topic as Race Relations is waaay above the average Starbucks Barista’s pay grade. Heck, they can’t even get a customer’s order right half of the time.

2. Those of us average Americans who are, say, 35 years old and up, do not wish to be lectured about Race Relations by some kid, the age of our own child or grandchild.

3. How we feel as individual Americans about Race Relations in America is a deeply held belief, which will not be easily changed, especially within the confines of an over-priced coffee shoppe.

In other words, we will refuse to be assimilated into the Hive Mind.

4. Lastly, Americans come in Starbucks for coffee, not Liberal Platitudes and condescension.

And, that is exactly why a popular new hashtag has appeared on Twitter, with these words:

#shutupandpour

Until He Comes,

KJ